Fantastic 4 Slogan
Traditional advertising and web-sites
To accomplish this task, the author chose three ads, which were taken from a media traditional advertising, especially from a magazine. It is common knowledge that online advertising has already begun to bring more profit, then the traditional advertising that people watching on TV and that is printed. However, there are still companies that prefer to use traditional forms of advertising and not give much attention to the Internet. Each company is free to choose how best to promote their products around the consumer. Here is a list of three web site addresses that were taken from the media traditional advertising.
They are:
1. www.samsung.com
2. www.nescafe.com
3. www.guerlain.com
The first is an ad for a cell phone, the second is an advertisement for coffee, and the latter is an advertisement of a lipstick.
1. Samsung. Analyzing the first announcement of the company Samsung is necessary to point your stress style, which can bring the phone to its owner. It must be said that the web address is placed in a very interesting. It is almost impossible to see it immediately, unless a person knows he is supposed to be there. The Internet address is located at the bottom of an A4 page and is written in letters only a person with good vision can see. The problem with this ad is that it encourages you to visit the company web site at all. This therefore implies that only a person who will be deeply interested in the product is the address of the website and visit it. The ad shows a woman having her hair done by a stylist and talk on the phone the same time. The ad's slogan is – "Be" fashion. The print ad basically draws the reader to become famous with the new mobile phone model Samsung. Once you find the website address in the notice the author was surprised at the difference of traditional media advertising and the company's website. The message of the print ad is completely lost among many other events and listings of products: starting with the new "movie Fantastic 4" and ends with a new tour 2005 are being offered. The site honestly distracts from the image of the product offered in the notice of mainstream media. The site is usually very "washed out" compared to the printed version of propaganda. Everyone will feel a disappointment that the results of this contrast.
2. Nescafe. In his print ad the company offers its exotic Nescafé Nescafé Cap Colombie. It is full of refinement, tenderness and attraction for the person looking at it. The company web address is located on the right corner of the page. The only thing that hands out is white on a red background. The letters are small and the addresses do not draw attention the viewer at once. At the same time, it is very noticeable and not impossible to find, though not assigned in any way. It stores the Arabic style all the propaganda and appears to be more harmonious in the ad. Although the address is not very noticeable advertising still makes the viewer come and see the company web site for more coffee unique. The message of tenderness with which the coffee is made can be felt in every detail of the ad. A beautiful body and hands holding coffee contest Cap Colombie guarantee to consumers that the product quality is as high as possible. Site not miss this atmosphere, but also underlines the possibility of uniting people through coffee. It shows the hands of two people holding a cap of coffee each. The viewer can almost feel the drive for unity of taste, through the unit to make choices some – like the right choice of coffee. The site confirms the message that traditional ad Nescafe is really the best coffee company in the world.
The site distracts form the image in print ads, however, reinforces the consumer's desire to become familiar with other types of coffee to make a choice that will emphasize its uniqueness.
3. Guerlain. Guerlain is a company that traditionally prefer traditional means of advertising. The website address is the elegance that could only Guerlain cosmetics accomplish. The letters of the address of the web are small, but they are placed on the neck of the advertising model Guerlain lipstick again in a way that makes the address very noticeable. The aristocracy of the announcement, including the location of web site addresses is an excellent atmosphere of luxury for the consumer. This makes it impossible not visit the company's web site. The brevity and simplicity of the slogan that says: "Lipstick. Color and shine" in the print ad, adds to the atmosphere of luxury, where words simply disturb the minds of consumers. The web site communicates the massage even more brilliant beginning with the first words: "One trait myself in the memories of others. "The site supports the idea that with the help of Guerlain cosmetics for men and women can create new identities, to be completely correspond to what they really are. The site seems to give the consumer the assurance that they will be elegant and beautiful, with the help of Guerlain cosmetics, as well as the girl with the perfect lips Guerlain printed on the ad. The site definitely enhances the image of the product and, in some great way that makes the potential customer thinks Lipstick is not the only thing he needs and that only Guerlain is keen to make people brighter and more beautiful in every way. This effect is achieved by sensitive selection of words used to describe the products. These words make the consumer feel like Guerlain really matters to make you look and therefore feel better.
About the Author
Irina Nelson is the author of this article. You can find useful tips for custom essay writing on her website Term Papers
Shawn Michaels vs Kurt Angle – Wrestlemania 21 – 1/4 – High Quality
|
|
Finger Rider $0 4+~~Nemo Games~~Mohammad Hosein Moazzen Jami~~http://itunes.apple.com/app/finger-rider/id407181662?uo=5~~Nemo Games~~1.0~~3203207~~27138123~~http://www.nemo-games.com/fingerrider.html~~http://www.nemo-games.com/ |