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Why we need a brand
Why We have a brand "(13/08/2009)
Long the world have used different methods of advertising to promote a product, but with different products coming every day, and the homes of many media bombarding with an item or another, almost became too heavy to hear an ad. Today is not the amount you spend on a commercial account is the 'brand' of the product that matters. People do not buy things because ads, but because of the brand or packaging. Branding and start packing the human or legal person to the product. Before going to the importance of "brand personal "lets talk about branding of products. If you look at the top companies in the world, a lot of time, research, money and effort have gone into the brand or looking for a brand. Mind you the brand is not just a 'soon'. The symbol "logo" is a representation of something. The representation can be done using any technique, can be graphic, character, etc. sound when we talk about branding, about attaching a sense of ownership. It is a method of placing a symbol for the product can be traced to its owner. If you take a brand's logo without anyone know what was right after all. Note this: a brand is much larger than a logo. Let me put it this way … "In Earl R. Dean of the Root Glass Company in 1915 was given a task to create a bottle that could be recognized in the dark by touch, and even if it is broken, someone might say, at first sight that was. This bottle was Coke. If the logo of Coca-Cola's taken a look at a lot of people 'll know it's a bottle of Coca Cola. This is the brand, not just relying on the logo of a product.
Have you ever noticed how popcorn is so linked to the cinema now, actually there have been cases were sales fell to the movies when popcorn was not available. I personally look forward to going to the movies because popcorn. This is a brand and very strong. I urge you to take an exam and find out if you really can find a movie without popcorn stand. If you bet they will be almost bankrupt. Already in 1973 he learned to Singapore Airlines on the power of the brand and use it. They came up with the girl from Singapore. The cabin crew should be less than 26 years. The uniform of the employees was made from the finest silk fabric design based on patterns in the decoration of the booth. The staff was called right down to their makeup. Flights attendance seemed that the models used for their advert 'Singapore Girl. She not only had to look at the brand, but had to act as a brand as well. Singapore Airlines subsequently introduced Stefan Floridian Waters. This Stefan Floridian Waters is an aroma specially designed for Singapore Airlines. Stefan Floridian Waters formed the smell of perfume hostesses the air ", which was mixed with the hot towels served before take-off. The entire fleet of Singapore Airlines has been infiltrated by the aroma. The scent became the single brand for Singapore Airlines. The New York-based Condé Nast Traveler Magazine has named Singapore Airlines the best airline. Their food may not be different from other companies carriers, the legroom is probably better than any other airline that is ranked in the top twenty. This is what happens when we mark.
Let's go down to Nigeria, the popular artist 'Lagbaja "has his mask as his trademark. Some years ago I saw an ad for one of its shows. He was going to turn out and if someone wanted to see his face they were going to pay a ridiculous amount just to see her face. Lagbaja created a personal brand and used it for your benefit. For about a year I worked in a photography equipment in Port Harcourt called "ProShot Studios. Of the 10 candidates, eight of us wanted to work there because of the name, your brand. At this point in Port Harcourt people could see a picture and know that was taken in 'ProShot Studios. They built a brand and what they were. Customers did not care that they had to pay more for their pictures or who had to queue to take pictures, they kept coming because of the brand. All photographers have been taught taking pictures in the same manner and with the same kind of attitude. Officers' reception for photographers to printers Proshots Studio was stuck to them like their shadow second. Used all these examples, and there is much more to show you the importance and strength of the brand. Now for the personal brand … ….
"In one of my articles I talked about the importance of entrepreneurship in our society. In order to get, to possess their own organization needs to rebrand itself. Unfortunately, many of our Young people have hip hop as their brands. You go into our schools and see the boys dressing like girls like 50cents or Beyoncé. Sometimes it's the same brand that Rastafari is copied. If you want to enter a port that has to be well dressed. You're not going to interview for a bank looking like you just left the stage, you have to be properly dressed. My younger fresh out of college sister went to interview for a bank. She wore a pants suit and a pair of sandals. When she entered in the interview room and only the first question she was asked why she did not use a shoe instead of a sandal. Humans are prone to making judgments based on appearances.
All swindlers have one thing in common: they invest in their appearance and packaging. They are dressed appropriately, they have shoes well polished and fantastic, perhaps Armani suits, fancy cars, perfumes, charming, well appointed offices and a good understanding of spoken English. 80% of the time they able because they have been well packed, even understand the power of the brand. In order to walk through that door should be well packed. Personal branding can start now. A does not have to wait until he / she is out of college or more mature, now is the time. I'm not saying it should only take designer suits or do something bad dress appropriately, no! There are places where good quality clothing can be found for very cheap prices. As well as our "markets Primark in London, where here we have second-hand clothes can be purchased and good quality too. Try and make a mark, and try to package it. Someone once said .. "Looking good is a good deal. "You will be respected more when you're dressed appropriately. The door of the governor's office will be open for you when you is well dressed and well packaged.
Someone once said, you are judged by most as you're dressed. So please, young, young adults drop 50cents and Beyonce look and focus on personal branding. I leave you with this story … .. "A couple just got a job for an international company, the young man was very modest and never saw the need for adequate preparation. He'll just try your best to look good and that was it. One day he went to a seminar on "personal brand" and decided to test him to begin his presentation in two days. He woke early, took a shower, Unlike before that he would not have time to use a lotion for the body even though he had a dry skin, he used a body lotion. He wore a nice shirt he had just bought with a matching tie and well ironed pants that he had taken the time to spend a night before. He polished his shoes for the first time in months, and applied body and spray a little perfume. When leaving the house, looked well dressed, smelled nice and looked good. His confidence had risen because of their appearance. After his presentation that day the managing director of the company told him congratulations and did not fail to compliment your outfit. In fact, there was a change. To be modest and almost forgotten in the company was suddenly a star in the first place because of its appearance, secondly his presentation.
I could go on and on branding, but I leave you with these words: "personal branding has a lot of time and patience, is not something that can be rushed. I urge you to build your brand from its appearance of their products. He will go a long way in coming years. Everybody need a mark in any career, he decides to take in life.
Information Source: Brand Sense by Martin Lindstrom. 2005 Published by Free Press. and the Internet.
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