Fantastic 4 List
Build and maintain a list Loyal "
I wonder if you really know the importance of having a massive opt-in page on your site. And you?
Think of it this way …
When you go shopping, you often will not have a favorite store that you go for what you're specifically looking for … right?
You go back there because you like the products that store, or the way the staff treat you or you love the great deals on offer. Whatever the reason, you go back. But chances are you probably only come back when you think needs something.
Now, here's the thing. Of his visit to the store and that his last visit, you could have lost some offers or promotions fantastic that they had during that time. You lost because you do not think you needed anything at the time and you do not happen to be wandering the store for realize what was on offer.
So, you lose in a big promotion and or the business owner loses out on a potential sale … bummer!
Unless the owner of the company is a 'connected' experienced marketer and have collected their contact information, then you want to lose. It is a kind of 'hit'n'hope' scenario. You expect the next time you need something that they have a lot of offer and hope the next time they put a promotion where you pop in for a visit. Not too smart eh?
So, let's go back and relate it to your online business and the importance of you have an opt-in page on your website, right?
Ok, this image …
Imagine that I'm looking online for a certain product / service. Then comes through your website (among many others). I look a little different sites and assume that I really like the look of you, so far, so good. I like the look of your product, I like what you say in your sales message and I like the price.
I go ahead and buy your product … yesss! Result, is it?
Okay, you made a sale, a good job. However, I then go and float back to 'cyberspace' and you lost me. Well, possibly. If I like what you sold me, there's a chance I go back and try to find you in the future. Notice I said "can come back …".
By letting me go after a purchase you are pinning their hopes on me remember you and get back to you when I think I will, but something. Like I said, it could happen … but why risk it? I might end up 'stumbling' into another similar site in the same way that I stumbled across yours.
As owner a company selling a product or service (or both) you want to be and must be in the consciousness of customers as quickly as possible.
Why sit and wait in the hope that the customers you did a 'moment' sale will come back to see what is happening on your site? Why, why, why would you do this when you could get in touch with them on a regular basis with their best promotions, offers or promotions and all I have for you is the press of a button? It's crazy.
This is where your opt-in page appears,
Think it as the "core" of your business. Who comes to the box that you've had to give him your name and e-mail … simple. It is nothing more than good business and also in their interest to do so.
Why?
Because as your customer are notified 'first', of all the great deals, tips and advice from you. It's a 'win-win situation. "
Most people panic thinking things like, "Oh, but that they were going to buy me and my opt-in page to put them off and go somewhere else. "That my friend is …" rotten thinking.
Imagine it this way. If they are not willing to give your name and email address (if they can opt out or unsubscribe at any time), then chances are they will not give your credit card to make a purchase from you … think about it.
His business is unlikely to survive long term in 'one off' sales. So … you overcome the fear, the experienced marketer in your head and receive opt-in page now. It is for your benefit and the benefit to customers.
This is how you build this very important and never talked about 'list'. "The money is in the list," they all say. YES! The money is in the list, which is why everyone says that.
There is also a fear, "Yeh, but when I put my opt-in page up, how do I manage my list, how do I contact them on a regular basis I have to write e-mails every day for everyone who joins my list? "
WOW! Calm down. As mentioned earlier, this can be done automatically at the touch of a button. It does take a little time to set in advance, but once done, you just let it run. One of the ingredients your list building is an "autoresponder". Which means … that automatically responds to its name.
You preload with a series of emails, content, tips, services, etc. And as new customer opts-in 'in your auto-responder list to start the cycle all for they … genius.
I understand it can be a bit of a daunting task to get set up, especially if it's all new to you. But you have to understand that this is crucial for long term success of your business on the Internet.
If you're not too "techie" spirit (like me), do not panic. In this information age, there are plenty of 'How To' out there, some good … some bad.
On the "good" side, there is a fantastic set of line "walkthrough" videos that walk you by the hand through all the details about creating an opt-in page with answering machine and everything.
The program is named "Big List Bucks. "However, I suggest you NOT go and buy these videos yet. For the simple reason, you can try the program for free before deciding whether they are for you or not.
So, get your opt-in page built quickly build your list and take your business from of "chugging along" warp speed success. Grab your FREE on vids http://www.yoursecretstowealth.com
About the Author
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