Fantastic 4 Events

AV GENERAL OF EVENT MANAGEMENT

AV GENERAL OF EVENT MANAGEMENT

INFORMATION SYSTEM

By

Miss P. PIRAKATHEESWARI, Professor of Commerce, Sri Sarada College for Women (Autonomous), Salem – 16.

E-Mail: prabhasivam_salem@yahoo.co.in

Mobile No: 9952836250

 

Event – Definition

Marketing guru, Philip Kotler defines events as occurrences designed to communicate specific messages to target audiences. Suresh Pillai, Managing Director, Eventus Management, believes that events such as an additional means by which two-way, or an active communication is possible.

Event Management

Event management has traditionally been alluded to as a post-marketing activity and attributed the responsibility for producing classic, as in any manufacturing company. The deadline for event management, therefore, has an entirely different connotation when used in the context of events. Management theory would suggest that marketing is also a part of the administration. Managing an event encompasses all activities involved in the planning, organization, human resources, leadership and evaluation of an event. In truth, the whole task of operating an event like the foundation work, viz., the local selection and stage design, arranging the facilities necessary infrastructure, connecting with artists / performers and networking with other activities such as advertising, public relations, ticket sales, etc., fall under the umbrella of event management.

Activities Event Management

At the event, activities usually vary with the type of event being organized. Therefore, the following ad is likely generic. After marketing managed to convert an inquiry into a firm order, the hands-on work events management begins. The following is a sequential flow management as it actually happens, ie. As planning, organization, personnel, etc., come together for an event. The flow is divided into three sections – the first deals with pre-event activities, the second with the activities and events during the last details of the post-event activities involved. This theory states management functions that can be classified into planning, organization, human resources, leadership and control.

ü Planning – The function of planning is involved in coordinating events in the micro-level activities such as liaison with the creative team discuss, facilitate and provide the know technical specifications. sound, light, staging and sets.

ü Organize – Organize in the context of event management essentially involves the description of the activities needed for an event, identifying the individual and team tasks and distribution responsibilities of the coordinators. such as exercise helps in creating an intentional structure of clarity or roles and positions.

ü Staffing – functional responsibilities in an organization structure defines the type of project requirements for personnel management of the event. The importance of team structure, experience, expertise and experience of team members plays a crucial role in managing the event.

ü Leadership and coordination – the sum and substance of events as a whole revolves around interpersonal skills. The need to create synergies between efforts individual for the team's goal is reached is the main objective of coordination. Coordinators need to be global leaders with great people skills. Leadership qualities desired of a case manager include the ability to detect a business and think on their feet.

ü Control – Evaluation and correction of deviations in the case of plans for ensuring compliance with the original plans is the essence of control. Evaluation is an activity that seeks to understand and measure the degree to which an event has achieved its goal. The purpose of a different event in relation to the category and range of event. However, to provide outreach and interaction would be a general purpose that the events satisfy.

The evaluation process involves three basic events Steps to know. Establishing specific goals and sensitivity in the evaluation of the merger; measure performance before, during and after an event in order to correct deviations plans.

Event Management Information System

The base Event Management Information System (EMIS) shall contain information on the following:

1. General information on the event: Event Category Event ID Change ID, Name, Type ID, status, location, date / start time, end date / time, the necessary personnel, confirmations, spaces available, description the event soon and employee ID of the event managers.
2. Participants of the event: ID of the participant, Last / First name, title, company name, address, telephone / fax / e-mail, website URL.
3. Event Record: Record ID, participant ID, the identity of the employee category of the event, identification, variation Event ID, record date / time, rates of sales tax, price list ID, the registration fee.
4. Event Category: Event Category ID, Change Event ID.
5. Officials and staff to the event: Employee ID, Name, Title, Telephone / Fax / E-Mail.
6. Event Rates: Table ID, event ID, Description Fee Fee.
7. Event Information Company Management: Installation ID, Sales Tax Rate, company name, address, phone / fax / e-mail, payment terms, Default, Default Description invoice.
8. Records of payment: Payment of identification, identity registration, payment amount / date, method of payment (credit card – name / expiration date check / / box), the method of payment ID.
9. Payment Methods: Payment ID, method of payment, debit card / ATM and credit cards.

This system should be able to generate queries as the number of participants in a particular event, the sum of all payments, etc. total records by a participant, the reports should be available this system are: participant notices, invoices, sales per employee and type of event.

The identification numbers are used to distinguish clearly between items and are generally unique, automatically generated by system. Keeps track of relevant records, there is no repetition and duplication of entries, and to maintain a sequential record of the relevant fields, such as people and license plates, etc., help in maintaining the ID and record generation. This basic structure can be expanded to be a web-based system that can be accessed from any computer anywhere. Thus, giving greater control over the information about the status of the event due to availability in real time.

Conclusion

The value of databases focused on information obtained from the audience is an invaluable asset to the event organizers and their clients. Such information in the form of organized database can be extremely profitable when sold as a product. The web-based B2B portal on the lines of a yellow pages service for suppliers Event (B2B e-Commerce), which maintains a database web-based assets containing names, contact numbers, address, rates, etc., would be very profitable for event organizer. Every transaction generated by that provider through the web should be an opportunity created by the event organizer for the supplier. Thus, there may be a contract fee to update the information on the site. Allowing access to potential customers for this database that allows customers, especially corporate the confidence of the organizer and more confidence is an important part of business events. Similar Web-based services directly to individual clients can be configured as an engine of B2C.

About the Author

Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16.
E-Mail: prabhasivam_salem@yahoo.co.in
Mobile No: 9952836250

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