Captain America Flash Drive
Lights! Camera! Action! Secrets of creating a Killer Corporate Video
"Let's make movies!" exclaims fictional stuntwoman Rayleen Gibson, the character played by Tracey Ullman on award-winning HBO comedy series "Tracey Takes On" performed on cable several years ago. Rayleen was signed signoff line starting gun. The exaggerated manner, she barked – similar to a ship captain crew – added to show the humor. If the vision of "Let's make movies! "is flashing on the silver screen of your mind, this article may be just the ticket to get a front row seat at the show.
There are many uses for corporate video. Increasingly popular video releases announcing a new or improved product. Many companies have found the value of "how to" videos instructional aimed at consumers. There are infomercials and testimonials continue to be one of the best forms of advertising absolute. Videos of some happy customers praising your company could work magic for your marketing efforts. And you need not buy any airtime, because all this – and more – can be uploaded to site your company's web.
Do your new employees feel welcome? In medium and large organizations, it is often difficult for a busy CEO personally greet each new employee with a handshake. Even the CEO can schedule face time with a new recruit, a message of welcome to the dog "top" DVD can work wonders. In the master narrative can weave words about the mission statement of the company to report a brief company history, communicating a vision of its future, and explain how the organization expects of every employee to treat their customers. If you opt for a printed copy, recruitment can lead to a DVD home and share with family members. Or a message from the head of the whole movement can be placed on its corporate web site.
Then there's U.S. Department Labor Occupational Safety and Health Administration – commonly known as OSHA. His website says: "Nearly all men and women in the nation is under OSHA jurisdiction (with some exceptions such as miners, transportation workers, many public employees, the self-employed). OSHA and the mission is to ensure the safety and health of U.S. workers by setting and implementing standards, provide training, awareness and education, establishing partnerships and encouraging continual improvement in safety and health at work. "The statement is a shining example of bureaucracy in full bloom. But to write off its real meaning in your own risk! When these people walk into your office flashing their badges, the certainty of results will be no picnic! Custom videos can be used as a tool to assist your company in its efforts to comply with OSHA. Videos can be used during new employee orientation and ongoing or "refresher courses" of experienced staff. And as I said before, they may be part of your company website on the web.
In today's fast moving culture, the video may in fact be the most effective method to communicate ideas. For years he has worked well for the folks on Madison Avenue, where the big advertisers and broadcast and cable networks are. People like to watch. Although cinema attendance has declined – perhaps in part due to the growing popularity of the screen "third way" (The Internet) – we're still able to get our fix via DVD movie. Experts say that the Internet is changing that too, arguing that the traditional television sets will soon be replaced by super-duper computers that will download the program content directly from the servers. But regardless of device – from small screens of mobile phones and 60-inch home theater – the mode of communication more likely to influence we continue to look. Almost all people alive today grew up in the heyday of mass marketing media. We are all consumers of advertising – much of it on television. That probably will not change. But the TV people have taken note that the Internet is no longer a weak whistle blowing in the ear away. They realize that now has become a major timber freight train – headed right for the city – bent on causing havoc on your bottom line. And they know that the track because they can feel the ground shake. I I will discuss more about the Internet and high technology later. Considering these facts, I hope you are now "sold" on the benefits of corporate video!
With recent advances in technology – relatively inexpensive digital video recorders, software and hardware – it seems that making movies for the masses is "a idea whose time has come. "Well, yes and no …. In fact, the consumer hardware and software available is top notch. Just ask any teenager who aspires to become the next Steven Spielberg! But the successful production of a convincing and corporate video requires an element not found in a collection wires, chips, lights, lenses, hard drives, LCD monitors, keyboards or other electronic equipment. This element is the intellectual ability – and the knowledge needed to tell a story in a unique way. Because this skill is a learned trait, most writers do not have it. Let me explain.
Remember, movies, television shows and Hollywood's most in prime time are designed to entertain. Script writers ply their trade with entertainment in mind. Their story lines are dependent on aspects of conflict and drama as "hooks" to get the audience emotionally involved. Because you identify psychologically with the good, you're "in your corner," You root for them. While watching a comedy, you laugh in the face "nutty" because in real life you know that someone is almost exactly like him – psychologically you tend to identify with the character. You're addicted. With comedians and talk show, you usually either love them or hate them – depending on how close your mood or content worldview matches his own. As in other instances, you're prone to identify with the artist. With corporate video, the goals of writing are different from those of entertainment. Although a lot of companies should contain elements entertainment – after all, we do not want viewers to sleep! – Its primary purpose is to clarify or teach, or to inform. Therefore, when telling a story in the scenario corporate, the writer and producer must have a working knowledge of how adults learn. The entire corporate video production is built and programmed using this pedagogy.
For example, most adults are students on the basis of competence. They want to learn a skill or acquire knowledge that can be quickly applied to their immediate circumstances. situations related to work to provide a framework more appropriate for academic or theoretical approaches. In other words, astute writer or producer will employ active manifestations using video in motion, instead of showing a talking head communication abstract theory – or, even worse – by displaying several lines of text on screen.
Talking Heads or lots of text signals a subconscious response some contemporary viewers. The message is "go to sleep!" And that is not part of making a killer Corporate Video, but is more likely than the norm. Prevention is the subject of Part 2 of this article.
About the Author
Bob Willems has 25 years experience producing creative corporate videos for a variety of industries. Find out how you can make your videos be award winning and top notch at http://www.rwvideo.com or email bob@rwvideo.com
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