2006 Ironman Hawaii Results
Be a Star: 8 tips to make the most of your TV Appearance
"Escape The production team interviewed me on the afternoon of Friday, June 8 at Bay Club and shot some "B roll" footage of me training clients. The real race was on Sunday, June 10, with an approximate start time 08:00. Finished in 12 hours.
Susan * NOTE: "B-roll bottom half shots to be used when the story is published to illustrate the commentary and to" backstage " to bring the audience up to speed quickly on the screen to present the story of a .*. Make sure your story has "human interest"
To my amazement and surprise, there were two "human interest" stories, so I had a better chance of getting more air time. Contrary to earlier broadcasts, I went through the course, with interview questions! (That is, after spending three hours with them on Friday before the race).
Susan * NOTE: Any kind of visible change is ripe for dramatic TV coverage. Change that can be seen immediately (in this case from fat to fit) is easily understood visually. And it is a success story of someone who fought until a few pounds are interested in) .* 2. Bring or wear His Props
Moreover, at the finish line they took an extreme close-up of the text that I had plastered all over my T-Shirt. So I said, 'Let me explain what this site has everything to do, "and told the story of my own signature weight loss.
Susan * NOTE: Very smart move. Wearing a curiosity provoking prop gives follows a natural to talk about the points you want to cover .* 3. Where video tape and audio His TV appearances and lectures
The day after the race, I got an urgent call from the producers of New York TV. I had mentioned that I do motivational lectures during the interview. I have nothing on the tape? I made a speech 40 minutes pep talk to a group of triathlon rookie of the night before the interview taped Friday and anticipating that such a request. However, I felt it was my best effort I was stressed and tired of all race / media / baby floor rights. I told the producer, as well as the exact replica was: "Do not worry Mark, we will only make you look great!
Susan * NOTE: Other producers want to see how you and translate their stories on TV. They are looking for new talent, not someone smooth and polished. In fact, they want someone exactly the opposite – someone who has verve and speak spontaneously in a way that nobody can understand.
By the way, one of the complaints about the last group of competitors on the hit show "Survivor," was that they were "very experienced" media that really meant very careful and guarded. That does not mean you should not practice your soundbites and know your message, it means you need to preserve their own emotions and expressions honest. Be truthful.
An aside: Another reason to tape all your presentations and lectures is if your audio and video tapes are good enough you can even sell them as products on your site, and in his speech next engagement .* 4. Act sincerely and you will automatically be Compelling
As for the race itself, I was very patient throughout the course and struggled. This added to the drama: Will Mark was able to finish? I finished strong and made a Lance Armstrong (cyclist who recovered from cancer and competed in the Tour de France 2000). When I was being interviewed by NBC in finish line, I ran and hugged and kissed my wife and took Sterling (my daughter) and kept her up and kissed her and said, 'This is my real reward' and 'My father was an Ironman for me and now I hope to be an Ironman for my daughter. "Sure, I was operating on emotion felt throughout the interviews. I would have done I did camera or no camera. However, he made a big scene and soundbite and I have to close the show.
Susan * NOTE: Adversity creates tension and drama. Beyond addition, the public turned to Mark, because everyone understands what it's like doing something for a loved one – especially a small child. A sincere message with strong emotion increases your chance of media coverage extra .* 5. Embrace the opportunities that present themselves
A Los Angeles woman who saw me on NBC's flying her and her sister until you come to San Francisco to train with me. These sessions will pay for a good part of the site. Other people across the country are contacting me about training and (Which I can not do). A guy in a video production company saw me and we're talking about a video.
Susan * NOTE: All kinds of things can happen you could never predict when you begin to advertise. This is part of the wealth that makes it so exciting PR E-training to work out? Who would have thought? * 6. Prepare to do more the interest of advertising results
Before the show, I rushed to get to a site that offers a Subscribe / cancel my "Weekly Enlightenment "e-zine and archives. I am considering using it to market my book and provide information on the media. My project manager tells me that 22% of visitors my site choose to enroll. A benchmark of high "opt in" subscribe rate is 4%. Nobody has leftovers. In fact as my e-zine encourages people to forward the e-zine and sign others. Word of mouth and the speed of the Internet will spread my message faster than the sound of one mouse click. The best part is that this site will be ready for when I Ironman Hawaii, Oprah and Cristina (the Spanish equivalent of Oprah. I am very fluent in Spanish and my contact Univision is working on it, then I provided the idea!).
Susan * NOTE: Make sure you've tested everything on your site carefully so that it can handle a flood of visitors without beat. You do not want to lose all the connections you can make from their advertising because of some technical snafu .* 7. Do anything you can help producers make a good presentation
All told, I ended up with a few seconds shy of four minutes of air time NBC national, more than anyone on the show, including the winners of the race and NFL quarterback Doug Flutie "I can not swim" (the media people told me that was not being as helpful as they would like, I probably looked like a saint compared to him and I'm sure that helped). More people will continue to see transmission via videotape. And now I have a professionally produced very convincing story about me that I can send to many other establishments PR. Already contacted NBC about permission to use the video on my site.
Susan * NOTE: Obviously you will be kind and forgiving. Offer to do anything extra that you can help, and you will be remembered. Then send the video tape as soon as possible for the show you want to be next – and remember to submit an angle new and different. Every producer wants his show to be the first of its kind, and not an imitation of a competitor .* 8. Working all the angles
I've I am anticipating my next steps: getting sponsors, taking the tape to enter the Hawaii Ironman (even bigger TV ratings) and, of course, Oprah. For this time I have a book ready.
I am very confident that this all happen! It took me five years, but all training Toastmasters (I co-founded a chapter Bay Club Patricia Fripp), the classes like yours, and never say die attitude are paying. It's amazing how the oil … drilling long time and suddenly a gush!
Susan * NOTE: I could not say it better. Wishing everyone a gusher Yosemite size .*
* We thank Mark C. Davis, xBigman.com, to share her story that illustrates the use of my tips .*
Copyright (C) 2006 by Susan Harrow. All rights reserved.
About the Author
Susan Harrow,
PRSecrets.com
, is a media coach, marketing strategist, author of *Sell Yourself Without Selling Your Soul.* Clients include CEOs, authors, entrepreneurs who have appeared on/in Oprah, 60 Minutes, TIME, USA Today, NY Times.
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